Virtuoso announces senior leadership changes

Virtuoso has announced changes within its Senior Leadership Team and a strategic realignment designed to position Virtuoso for future growth and enhance its capacity for product innovation.

With senior executive Travis McElfresh announcing his departure last month, Virtuoso has taken the opportunity to reimagine its organizational structure. These changes reflect Virtuoso’s commitment to shaping the future of luxury travel by optimizing operations and accelerating the delivery of products, services and events for its member agencies, advisors, preferred partners and travellers.

With a focus on creating consistency across all nine geographic regions it serves, Virtuoso has named Thatcher Brown as its Senior Vice President, Global Products. The new Global Product division encompasses consumer, digital, design and network products. By consolidating all products under one unified team, Virtuoso plans to capitalize on synergies and efficiencies across its offerings, enabling further development of products that can serve its diverse and rapidly growing network.

As well, Virtuoso veteran Jennifer Campbell will now focus entirely on the organization’s growing roster of events, having been named Senior Vice President, Global Events. The move further emphasizes Virtuoso’s ethos around strengthening human connections within its network and across all markets, with more than 50 events worldwide planned for 2025. Campbell will continue to build her team in each region, ensuring relevance and consistency across all regional and global events, while also delivering value to attendees.

Go to www.virtuoso.com for more.