Booking.com reveals that travellers will rewrite the playbook in 2025
Booking.com has released its annual Travel Predictions research, revealing that in 2025, travellers will be rewriting their playbook; defying the rules of conventional getaways, and forging new connections with themselves, their loved ones, those they meet along the way, as well as the destinations they visit.
Whether rewriting the norms of expected travel based on age, gender, or simply what society thinks travel should look like for anyone, travellers are breaking out of familiar patterns and using their individual journeys to fuel and find personal growth.
Ben Harrell, Managing Director, US at Booking.com, explained that: “Travel plays a central role in bringing people closer together with our research showing that Americans are looking to develop deeper connections and a sense of unity through their travels in the year ahead.”
Harrell continued: “The trends we see emerging for 2025 toss conventional travel aside and make room for more non-traditional experiences that accept and embrace uncertainty. Luckily, the travel industry is an economic engine for the country that can break down barriers, renew relationships, and proffer personal growth.”
And he added: “Booking.com remains committed to contributing to the positive impact of travel in 2025 and beyond, investing in technology that makes it easier to experience the world in an even more personalized way, aligned with trends and preferences that are important to Americans.”
In 2025, Booking.com’s predictions for travel include:
- SKI Trips: Boomers will throw caution to the wind and push the limits on generational travel
- NocTourism: Travellers will have their head in the clouds as they look towards celestial happenings, cooler climates, and midnight magic
- Boyz II Zen: Men are set to abandon bravado and embrace the introspective guys’ trip
- The Gate Escape: Airports will become the destination, not just a stop along the way
- Passport to Longevity: Travel experiences that play a role in living a longer, healthier life will be in higher demand
- Vintage Voyaging: Travellers will rethink souvenirs, opting for unique, secondhand finds to commemorate their trips
- AI = Alternative Itineraries: Travellers will tap into technology to source more travel experiences to meet their unique needs and expectations
For more on Booking.com’s 2025 Travel Predictions, go to https://news.booking.com/ .
