President of Baxter Media, David McClung, sits down with Bob Mowat to write the final episode of Voices of Travel: The Next Chapters.

They discuss the history of Baxter Media and the vision of its founders, Bill and Edith Baxter, to “bring the world to Canada and Canada to the world,” a vision the organization still holds today.

“Our market was travel agents,” says McClung, “…people wanted legitimate, reliable, honest content, and we did that … the first question when any supplier came in was always, ‘what are you doing for travel agents?'”