Explora to present immersive experience at 37th America’s Cup Race
Explora Journeys has announced its presence at the Official Race Village of Louis Vuitton 37th America’s Cup in Barcelona, Spain, taking place from Aug. 22 to Oct. 27, 2024.
Explora Journeys is the Global Partner of the Louis Vuitton 37th America’s Cup, the premier event in global yacht racing and the oldest international sports competition. The partnership between Explora Journeys and the Louis Vuitton 37th America’s Cup signifies a union of shared values, innovation, and the enduring spirit of maritime adventure reflecting a deep knowledge and understanding of the ocean.
At the Official Race Village, Explora Journeys will feature a dedicated booth where visitors can immerse themselves in the brand’s world of luxury ocean travel, while also discovering the seafaring heritage of the wider MSC Group.
Additionally, there will be an area recreating the Explora Lounge that can be found onboard EXPLORA I and EXPLORA II, offering a sophisticated and welcoming environment for guests to explore the essence of the brand, while a state-of-the-art video experience area will bring to life the storytelling of the brand through captivating visuals and multi-screen displays. This dynamic space will highlight the brand’s heritage, innovation, and ambitious vision for the future.
Since its inception in 1851, the America’s Cup has symbolized sailing’s pioneering spirit, fostering ground-breaking designs and pushing the boundaries of performance. Being the Global Partner of the Louis Vuitton 37th America’s Cup marks a significant milestone for Explora Journeys, aligning with the brand’s commitment to creating exceptional experiences at sea and reflecting a shared maritime heritage and values.
