Air Canada sends Team Canada off with a special celebration
Yesterday evening at Toronto Pearson International Airport, Air Canada hosted the official send-off celebration for Team Canada athletes and delegation members, now on their way to the 2024 Paris Olympic Games.
The festivities took place onboard a Boeing 777 complete with a special celebratory livery for Team Canada.
In addition, plans are underway for the next send-off celebration, which will take place when the Team Canada athletes and delegation members for the Paralympic Games depart before the Opening Ceremony on August 28.
Air Canada will provide an exceptional travel experience for Team Canada to and from the Games, supported by its Going for Gold employee program, ensuring the athletes arrive rested and ready to compete at their best. The program involves the careful choreography of more than 250 Air Canada employees working across 20 branches and coordination of multiple airports throughout its global network, all working together to ensure a smooth and efficient travel experience for Team Canada.
“Team Canada represents the very best of who we are as a country and inspires all of us as Canadians to pursue our own dreams,” said Andy Shibata, vice-president, brand of Air Canada.
“As we ramp up the celebrations for these remarkable athletes, Air Canada is thrilled to be uniting Canadian fans in Paris, at home and around the world with a series of activations celebrating Team Canada’s pursuit of their Olympic and Paralympic dreams this summer.”
Bringing the best of Canada to the world
Designed to reflect the signature elements of aviation and showcase Canada’s rich and vibrant culture, the Air Canada Flight Deck at Canada Olympic House in Paris will provide a space for hospitality, community and connection.
The venue will play host to a series of events for both fans and athletes, featuring Canadian comfort food and beverages, and some of Canada’s best musical talent, including Arkells and LOUD. The elements representing Canadian culture will also be featured in Team Canada celebrations at Canada Paralympic House in Paris during the Paralympic Games.
Additionally, to help even more Canadians experience the excitement of the Games, Air Canada has teamed up with CBC-Radio Canada and Canadian icons France Beaudoin and Olympian Phylicia George. Together, they will report on the Games experience as they mingle with fans and athletes at the Air Canada Flight Deck and follow Team Air Canada athletes competing at the Paris 2024 Olympic Games. Audiences across Canada can watch all this action on CBC, Radio-Canada and all associated platforms.
To bring Team Canada and its fans closer together, Air Canada will launch the Punch Your Ticket contest to coincide with the Games opening ceremony. The contest will provide a platform for Canadians to share their messages of support to Team Air Canada Olympic and Paralympic athletes via social media while giving entrants the chance to win one of nine pairs of round-trip tickets to any destination where Air Canada flies.
Celebrating the power of dreams
The airline’s inspirational new brand spot, Ticket to Dream, was released on social platforms on July 17 and will premiere on TV, cinema and online on July 26. The spot connects the stories of two generations of one Canadian family, and honours the perseverance and resilience of Team Canada athletes on their journey to represent their country at the Games.
Through the Air Canada Foundation, which focuses on improving children’s health and well-being, the airline is also bringing the excitement of the Games to children in hospital. Air Canada will also fly two young fans to Paris to meet their Team Canada heroes at the Olympic and Paralympic Games and be inspired by their stories of perseverance and overcoming adversity.
Air Canada is honoured to be the Official Airline of the Canadian Olympic Team since 1988 and Canadian Paralympic Team since 2007. As Team Canada’s Official Airline for the next four Olympic and Paralympic Games, the long-standing partnership showcases the airline’s ongoing commitment to sharing the best of Canada at home and around the world.