Flight Centre Travel Group names new Global Corporate CMO
The Flight Centre Travel Group has announced that Scott Alboni will take the reins as the Global Chief Marketing Officer for the flagship corporate businesses of FCM Travel and Corporate Traveller in the latest ‘Brightness of Future’ success story for the company.
Alboni has been promoted into the role following an incredibly successful six years as Senior Vice President of Marketing for FCM Travel globally, and he replaces Frits de Kok, who will follow his passion and become leader of the FCM Meetings & Events business in EMEA, following its global expansion.
In true FCM ‘alternative’ fashion, Alboni led the rebrand of the entire business during the pandemic to ensure the large market specialists came out stronger on the other side, as well as other notable successes, like the rollout of the FCM Platform for customers.
Commenting on his appointment, Alboni said: “We have had some amazing achievements worldwide for the FCM business, namely the rebrand that took place early on that really re-established our position in the market, which triggered a fantastic growth period with some huge wins for the company across the board. I was privileged to work with some of the best talent in the industry to successfully deliver on that project.”
He continued: “My core focuses in the future will centre on driving new marketing innovation through our MarTech, helping to drive business insights through our innovative customer experience programs, and having more data-driven marketing strategies.”
And he added: “This will support our flagship brands with the next level of their growth and development as we continue to keep our famous blend of people and technology to ensure we are at the forefront of people’s, and the industry’s, minds.”
Alboni also pointed out that: “FCM and Corporate Traveller are on such incredible journeys with exciting potential for continued growth and so much more that can happen and be achieved. I can’t wait to deep dive into both businesses even more and help to propel them forward.”
And he concluded: “I’m simply excited to represent and be the voice of marketing for our two flagship businesses and the marketing community within them – team members that I already love – to really help drive them forward and optimize our outputs in all regions. I’m ready and raring to go.”
Flight Centre Travel Group Global Corporate CEO, Chris Galanty, paid tribute to Mr. de Kok and enthused at Mr. Alboni’s appointment – another prime example of the business developing their own from within.
Galanty said: “I’d like to thank Frits for the incredible role he’s played in developing the global marketing functions for the FCM and Corporate Traveller businesses into a truly world-class operation that delivers the very best for both our people and our valued customers.”
“It’s a great pleasure that we were able to facilitate a pathway for Frits to follow his passion, and I’m certain that the FCM M&E business in EMEA will be a roaring success under his stewardship,” Galanty said.
And Galanty concluded: “Our businesses are positioned strongly to continue their upward trajectory under the leadership of Scott – who already has so many impressive global achievements under his belt for FCM – and I’m sure his Brightness of Future promotion will see our businesses soar higher than ever.”
