Globus restructures sales & trade marketing team
The Globus family of brands has restructured and expanded its sales and trade marketing teams to enhance advisor support.
As part of this restructure, the company has brought back Cory McGillivray, senior director of sales operations and channel marketing, to helm this new and deeply experienced team.
McGillivray spent nearly a decade with the Globus family of brands in trade marketing before moving to Silversea, expanding the company’s trade distribution across the mid-Atlantic. Now, back with the Globus family, he aims to support the needs and challenges of the trade community, enhancing marketing and sales growth opportunities across the United States and Canada.
Increasing its trade marketing team by 50 per cent, joining McGillivray on this journey are Dave Llewelyn, manager of sales development and channel marketing; Faith McDade, marketing coordinator and Tamara Olton, partner training specialist.
“Merging our sales and channel marketing teams creates a seamless path to success for our advisor partners,” said McGillivray. “Through shared insights, coordinated strategies and tailored resources, our sales team – now supported by a group of new and expert trade marketing specialists – creates a symbiotic relationship where both teams leverage the strengths of the other to better navigate the dynamic landscape of the travel industry, ensuring our valued advisor partner needs are not just met, but exceeded. With this new, improved team approach, we’re committed to giving ‘U’ – our partners – everything ‘U’ need to succeed!”
About the team
Coming from a robust background in the travel industry space – including five years at G Adventures – Dave Llewelyn joins the team as manager of sales development and channel marketing to “give advisors the tools they need to enjoy increased sales by helping to match the right vacations to the right people.”
Of his new role, Llewelyn said he is “excited to build on and improve the tools the Globus family of brands offers Advisors to help them upskill and grow their business.”
Joining Llewelyn is Faith McDade, marketing coordinator, who brings with her a wealth of experience in communications strategy and content creation. Also new to the team is Tamara Olton, partner training specialist. With a strong travel sales background, Olton has joined the Globus family of brands from recent stints as a business development manager (BDM) at Quark Expeditions and regional sales manager at G Adventures.
