Air Canada partners with Quebec artists on musical travel guides

By Baxter Media

May 3, 2024

With its Un air de chez nous platform, Air Canada celebrates Québec culture by launching three musical guides created in collaboration with renowned Québec artists.

Charlotte Cardin, Alexandra Stréliski and Sarahmée each present their beloved European city with a carefully curated musical playlist designed with their favourite places in mind.

Available on enRoute’s website

Charlotte Cardin invites us into the intimacy of her home-away-from-home in Paris, while Sarahmée lets us tag along on her breathtaking adventures in Barcelona and Alexandra Stréliski gives us a taste of Amsterdam’s eclectic vibe.

These musical travel guides are available on Air Canada’s enRoute website and on Spotify, beginning today, and offer a timely source of inspiration for travellers planning their summer travels to Europe.

“Music is a powerful means of exploration: We listen to music on our way to our destination, but it also has the capacity to call up memories and to take us back to specific moments during our travels, just like flavours and sensations do,” explains Martine Boulerice, director, brand marketing – Québec and Aeroplan, at Air Canada. “This is the insight at the base of the idea of working with Québec artists, to inspire and guide people who are discovering or rediscovering Europe this summer. In addition to sharing their favourite places and personal anecdotes with us, these artists take us on a journey with their highly inspiring musical selections.”