Generative AI: Another Tool For The Travel Advisor’s Toolkit

“Travel intermediaries including traditional tour operators and travel agents, have proved their resilience by adopting a multi-channel approach to travel bookings over the past two decades,” observes Caroline Bremner, Senior Head of Travel Research at Euromonitor International.

Bremner tells Canadian Travel Press that: “The emergence of generative AI represents another tool in the toolkit that travel planners can embrace, because their customers already may be doing their travel planning on ChatGPT.”

But she also makes it clear that: “There is definitely a future for travel agents that embrace digital disruption and seek to leverage the latest tech to create value for their customers and deliver an enhanced product and service, offering true personalization.”

For the full story, don’t miss the latest issue of CANADIAN TRAVEL PRESS

And for those who want to learn more about AI, Canadian Travel Press’ Executive Editor, Bob Mowat sits down with Euromonitor International’s Caroline Bremner for a live interview session on September 21, starting at 1 pm … 

You can register for the session by CLICKING HERE … don’t miss it …