Silversea Cruises

Silversea Cruises has named Keith Spondike as its new vice-president of marketing for the Americas, effective Aug. 6. Based in the company’s Fort Lauderdale office, Spondike will report to Ellen Bettridge, Silversea’s president of the Americas. He will oversee day-to-day marketing activities, including the development, implementation and management of advertising, collateral, direct marketing and e-marketing programs. Prior to joining Silversea, Spondike was chief marketing officer for Avantair, a leading private air travel services company. His past experience also includes 18 years with General Motors, where he helped lead the rebirth of the Cadillac brand.