Aruba Tourism Authority

The Aruba Tourism Authority (ATA) has appointed Neville Every as its new area director for North America. Every will be based in the ATA’s US office in New Jersey and will oversee all of the island’s North American-based regional directors and sales teams. Every, born in Aruba, was educated in the Netherlands at Erasmus University Rotterdam where he gained a Master of Science in Economics. In his role as area director for North America, Every will be responsible for the development and realization of Aruba’s sales and marketing strategy for the US and Canada. His duties, amongst others, include cultivating relationships with industry partners such as tour operators, travel agents and airlines, ensuring that they are armed with the tools necessary to continue selling the destination effectively.