Brancaleoni Welcomed Aboard

Silversea Cruises is welcoming aboard Massimo Brancaleoni as its new SVP Global Sales. Brancaleoni will report to Silversea Cruises’ President and CEO Barbara Muckermann.

In his new role, Brancaleoni will drive the cruise line’s global sales strategies across all channels, leveraging his 25 years of experience in the cruise industry to further strengthen the company’s position as the category leader.

Silversea’s regional managing directors will report to Brancaleoni.

Commenting on Brancaleoni’s appointment, Muckermann said: “We are delighted to welcome Massimo Brancaleoni as SVP Global Sales, as we continue to bolster our global sales team to sustain our unprecedented growth trajectory. Massimo’s wealth of experience and his international background will prove crucial as we further strengthen our position as the world’s leading ultra-luxury cruise line. This is an entirely new role for Silversea, which demonstrates our commitment to continuous growth and our deep partnership with our travel advisor community. Massimo’s strategic expertise will prove key as he drives sales globally, across all channels.”

As for Brancaleoni, he said: “I am honored to join Silversea Cruises as SVP Global Sales and I look forward to strengthening the cruise line’s stellar reputation as the market leader, working with the global sales team to drive growth across all markets. I look forward to working closely with Silversea’s travel advisor partners. We would not find ourselves in our leading position without their continuous support and I look forward to strengthening our partnership even more.”