TIAC Launches National Tourism Week

With the recovery underway, Canada is celebrating National Tourism Week, launched yesterday in Ottawa by Minister of Tourism and Associate Minister of Finance, Randy Boissonnault; Tourism Industry Association of Canada (TIAC) president and CEO, Beth Potter; and the Parliamentary Tourism Caucus.

For ove a decade, Tourism Week has been presented by TIAC to encourage all tourism partners to come together to celebrate tourism as vital to the Canadian economy and to the social and cultural fabric of communities across the nation. The seven-day awareness campaign invites private- and public-sector partners in Canada to promote Canadian tourism destinations, businesses, and employees. Tourism Week will run until June 4, 2022.

Minister Boissonnault said that: “As Canada’s tourism sector moves into phase of rebuilding and growth following the COVID-19 lockdowns and emergency measures, there is understandable excitement and optimism in the air.”

The Minister continued: “After two years, we are safely welcoming domestic and international visitors back, showcasing Canada as a destination of choice on the global stage thanks to our country’s values of safety, respect, and inclusivity.”

And he made it clear that: “We are working with all orders of government, industry and indigenous partners to renew the Federal Tourism Growth Strategy, and set the course for growth, investment and stability in the sector for decades to come.”

This year’s theme of “Travel now. For work, life, and play!” has been chosen to emphasize that tourism in Canada is open for business and ready to safely re-welcome travelers from all over the world, whether for pleasure or business.

TIAC’s Potter emphasized that Canada is “open for business and ready to re-welcome travellers from all over the world, whether for pleasure or business.”

She continued: “The recovery of Canada’s visitor economy is key to Canada’s overall economic growth – and we still have a long way to go. It is vital that this once $105 billion industry in Canada be recognized and celebrated for the important economic driver it is.”

Senator Karen Sorensen, Co-Chair, Parliamentary Tourism Caucus, said: “From coast to coast to coast, Canada is home to one-of-a-kind tourism experiences, from natural wonders and important historical sites to world-class museums, performing arts venues, attractions and activities. After a very hard few years for the industry, I’d like to join Canada’s tourism operators in welcoming back visitors from around the world and encouraging everyone to get out and experience what Canada has to offer.”

Patrick Weiler, Member of Parliament, West Vancouver – Sunshine Coast – Sea to Sky Country Co-Chair, Parliamentary Tourism Caucus, pointed out that: “The tourism industry employed 1 of every 11 Canadians pre-pandemic, as it welcomed people from Canada and around the world to every corner of our beautiful and diverse nation. Canada is committed to working with this critical sector so that it can continue to play a central role in our economic recovery as tourists return to the world class attractions in West Vancouver – Sunshine Coast – Sea to Sky Country for work, life and play.”