All The Colours Of The Rainbow

New York’s five boroughs are lighting up with rainbows all this month in celebration of the queer community and the first WorldPride in the United States.

Throughout June, approximately 4 million visitors in addition to locals will witness an awe-inspiring expression of LGBTQ+ representation and acceptance across the Bronx, Brooklyn, Manhattan, Queens and Staten Island, aligned to the monumental celebration and the Stonewall Uprising’s 50th anniversary.

Mayor Bill de Blasio said: “New York City is the birthplace of the modern LGBTQ rights movement and has played a significant role in the progress the global movement has made. This month our City will host WorldPride to commemorate the 50th Anniversary of the Stonewall uprising. Lighting our skyline will remind LGBTQ people around the world that New York City will always be a beacon of hope and a place to call home.”

NYC & Company’s president and CEO, Fred Dixon observed that: “Hosting the first-ever US WorldPride during the 50th anniversary of Stonewall will be a profound and historic moment for the LGBTQ+ community in New York City and around the world. We are so grateful to all of our lighting partners for commemorating this significant milestone and helping us welcome as many as 4 million travelers who will experience our city’s diversity, inclusivity and vibrant spirit.”

The five-borough lighting is part of NYC & Company’s larger destination marketing initiative, Project Rainbow. This unique effort empowers member businesses to unify their branding in celebration of WorldPride and in solidarity with all that it represents.

Attractions, bus tour operators, cultural organizations, entertainment entities, hotels, restaurants, transportation providers and more received creative assets to include on consumer-facing materials and recommendations on how to show support during WorldPride.

Go to www.nycgo.com/worldpride for more.