Heffron Joins Uplift

Uplift has picked Denise Heffron to lead its operations and growth efforts in Canada. The company enables travel brands to provide a better way to shop, book, pay and experience travel.

The fintech company’s travel payment solution allows travel providers to offer installment payments to their customers, making travel more accessible, affordable and rewarding for Canadians.

Robert Soderbery, president of Uplift, explained that, “Uplift is purpose-built for travel and we are entirely focused on helping our partners better serve their customers. Denise has deep experience in the tourism industry and shares our passion for travel. We are excited to see her accelerate our growth and drive more business for our Canadian partners.”

Uplift works exclusively through travel partner relationships and integrates seamlessly into their online booking flows. Powered by AI-driven, point-of-sale lending and payments technology, Uplift helps travel brands drive significant increases in conversion rates, average transaction values and ancillary revenues. Uplift also boasts an easy-to-use stand-alone agent tool, ensuring access for both online and offline customers.

In her new role as managing director, Heffron has been tasked with launching and leading Uplift in Canada.

Commenting on her appointment, Heffron said, “Uplift is a trailblazer, the first of its kind in our industry and has proved that the option to pay over time increases consumer desire and ability to travel.”

She continued, “It changes not only how consumers shop and pay but the way they travel, allowing more options and choices, like upgraded rooms and seats — perks that consumers wouldn’t normally consider. I’m proud to be part of a team that is passionate about helping more travellers realize their dreams.”

In the US, Uplift has achieved significant success, securing partnerships with some of the world’s biggest travel brands such as American Airlines Vacations, Spirit Airlines, Norwegian Cruise Line, Universal Studios and others.

Investors have also put their support behind the company. Most recently, Uplift closed a US$123 million Series C equity financing round, led by Madrone Capital.

Canadian partnership announcements will follow later this month while integration of Uplift technology will be added for consumer access via top Canadian travel providers, as early as April.

For more, go to https://www.uplift.com/.