Collette appoints Jeff Roy as EVP, CRO

Collette has appointed Jeff Roy as executive vice-president and chief revenue officer.

In his new role, Roy will be responsible for continuing to lead the company’s revenue management organization. Roy has been a trailblazer for Collette, developing a comprehensive view of tour pricing, air pricing, inventory management, yield management, competitive intelligence, and airline contracting to support strategic planning and successful revenue operations.

“Jeff has done tremendous work for Collette since joining our team in 2006,” said Jaclyn Leibl-Cote, chief executive officer at Collette. “He has been an important part of our company’s success story and truly embodies our values – particularly ‘Being the Legacy.’ Jeff’s 18-year career at Collette has been a successful one, he’s been a strong leader and has taken on many roles that have supported our growth.”

Roy had previously worked as an Airfield Operations Officer for the United States Air Force, prior to joining Collette’s team. He remains committed to his passion for the aviation industry by actively serving, since 2022, on the Air Service Development Council for Rhode Island Commerce.

“I am looking forward to a new challenge within the team,” said Roy. “Collette has such a great reputation in the travel industry, delivering excellent service to its travelers. It’s an honour to take on an expanded role within this outstanding organization.”