BermudAir hires Leslie Peden as SVP, sales & distribution

BermudAir, Bermuda’s flagship airline, has appointed Leslie Peden as senior vice-president, sales and distribution.

In this new role, Leslie is responsible for BermudAir’s travel partner channel strategies and engagement globally, as well as the airline’s multi-channel distribution activities.

Leslie brings vast experience in the international airline industry and from previous executive positions in the sales and distribution of luxury rail, cruise and high-end tour business. Prior to joining BermudAir, he held senior leadership roles with Virgin Atlantic, Rocky Mountaineer, Royal Caribbean International, and Celestyal among other world class travel brands.

“We’re very pleased to welcome Leslie to our team,” said Adam Scott, founder and CEO of BermudAir. “His extensive experience in the industry will be of great benefit to the company, along with his deep knowledge of the travel partners who are so important to a travel brand’s success. We anticipate great results from our sales initiatives under his leadership.” Mr. Scott indicated that this appointment demonstrates BermudAir’s ongoing investment to forge closer partnerships with the travel trade who the company considers to be a vital business channel.

“I’m looking forward to being part of the excellent operations at BermudAir and building on the success they have already achieved in such a short period of time,” Leslie Peden added. “The airline is already making its mark and we’re ready to work with our travel partners to generate even more Bermuda business together.”

BermudAir has an active key account programme in Bermuda, Canada and the U.S., in conjunction with Discover the World, and works with all travel partners through Sabre, Travelport, Amadeus, TravelSky  and Travel Fusion.

BermudAir operates service to destinations in the U.S. East Coast and Canada. Travel agencies interested in establishing relationships with BermudAir can contact them via email on salesandtravelpartners@flybermudair.com.

More information about BermudAir is available on their website www.flybermudair.com.